Our Team
Founder/Editor-in-Chief
Nicole Walls, originally hailing from the picturesque North Shore of Massachusetts, is a proud alumna of West Virginia University. Armed with a degree in Broadcast Journalism and Religious Studies, she brings a unique blend of academic prowess and hands-on experience in areas such as Early Childhood Development, Home Healthcare, Socio-economic Dynamics, Sexual Assault Advocacy, Behavioral Health, and Transgender Rights.
An unyielding advocate for public education, Nicole dons the hat of an independent watchdog journalist, aptly known as The West Virginia Watchdog. With an unswerving commitment to transparency and accountability, she undertakes the formidable task of holding elected officials and governing bodies answerable.
In her pursuit of unwavering integrity and impartiality, Nicole embarked on a new venture in 2022, founding Lumen Reed Media and LRM Productions. These platforms serve as a testament to her dedication to preserving her autonomy and driving change through her unique perspective.
Nicole has gained recognition as a dynamic voice in the realm of political TikTok, particularly within the domain of Live Debates. Her engaging presence and riveting discussions have captivated a diverse audience, amassing up to 45k viewers in marathon sessions. Delving into crucial topics such as women's empowerment, racism, modern dating challenges, toxic relationships, mental health, faith, education, governance, beauty standards, and gender roles, Nicole's content stands as a testament to her commitment to initiating meaningful dialogues.
A defining hallmark of Nicole's character is her unwavering commitment to safeguarding the confidentiality of her sources. Her ability to traverse political spectrums has earned her respect and recognition, showcased prominently in her groundbreaking two-part investigative series titled “Corruption In Higher Education.” This exposé revealed a tangled web of West Virginia politics, uncovering secret meetings, personal agendas, and deep loyalties. Nicole serves as a bridge, connecting those in positions of power with the communities they serve, advocating for transparency and improved governance.
Navigating through the challenges of divorce, Nicole embarked on a journey of self-discovery and self-forgiveness. This transformative experience propelled her to embrace a robust ethical code that extends to all corners of humanity. Nicole's core values of empathy, authenticity, and kindness shine through in her work and interactions.
Above all, Nicole is driven by a profound desire to uplift and empower women, inspiring them to discover their inherent strength. Her journey from Massachusetts to West Virginia and beyond is a testament to her resilience and determination to create a better world through open dialogue and informed action.